Map the conversation
See which neighborhoods carry the strongest activity for a topic, ranked and shaded on the map.
Geosocial Intelligence: Map What People Post, Where
Included with every Koyote plan
Geosocial Intelligence: Map What People Post, Where
See what a community is into, not just who lives there
Pick a topic and a place. Koyote maps where conversation about that topic concentrates, which platforms carry it, and what the households in those areas look like according to official Census data.
Read the social signals behind local demand
Geosocial Intelligence shows you where people are talking about a topic on social media, right on a map. You pick a topic and a place. Koyote collects public social posts, groups them by neighborhood, and measures how much conversation and engagement is happening in each area. It then adds Census data about who lives there. That lets us rank neighborhoods by talk and by the types of households nearby, so you can spot new interests early and run ads where the conversation is already alive.
Data you can trust
We use official U.S. Census facts about people and places.
Easy-to-read rankings
You can compare neighborhoods side by side with simple scores.
Ideas you can use
AI turns the numbers into simple next steps you can follow.
Benefits of Geosocial Intelligence
Know the platforms
Understand where the talk is happening, so your creative fits the channel people actually use.
See who is posting
Each ranked area comes with the Census demographics of the households that live there.
Read demand early
Interest often shows up in conversation before it shows up in sales, giving you a head start.
Target advertising
Point campaigns at the areas where a topic is alive instead of blanketing a whole metro.
Test positioning
Compare two topics or two product angles across the same market to see which lands where.
Stay grounded
Every boundary comes from Census TIGER geography, and modeled estimates are labeled as estimates.
Work at neighborhood scale
Drill from a metro down to individual ZIP codes and census tracts inside your search area.
How it works
Step 01
Choose a topic
Enter the subject, product, hobby, or brand conversation you want to trace.
Step 02
Set the boundary
Search a city, county, or neighborhood; results stay inside the geography you asked for.
More on trade area searchStep 03
See who is talking
Each ranked area shows platform mix, age range, and the Census profile of local households.
More on official Census dataStep 04
Turn it into a plan
Use the ranked list to focus creative, choose ad geographies, and brief your team.
More on spending overviewsIn practice
Social conversation is a proxy for local interest
People post about what they are doing, buying, and planning — at scale and in place. Read that against the demographics of the same neighborhood and you get a view of local demand that a survey cannot deliver as fast or as cheaply.
Try a topic in your marketResources
Official Census variables
The American Community Survey tables behind the demographics shown for each area.
Read moreTrade area search
How the search boundary is built and why results stay inside the place you asked for.
Read moreSpending overviews
Turning demographics into a view of what a neighborhood can afford to spend.
Read moreCustomer Segments
Match the household types most likely to buy from you and map where they live.
See the toolDemand Mapping
Rank every area in your market by how likely people there are to want what you sell.
See the tool