Rank every area
Each ZIP code or census tract inside your market gets a demand score, not a city-wide average.
Demand Mapping: Find Where Demand Is Strongest
Included with every Koyote plan
Demand Mapping: Find Where Demand Is Strongest
Find where demand is strongest for what you sell
Name a product or service, choose a market, and Koyote ranks every ZIP code or neighborhood inside it by how likely people there are to want it — using official Census demographics, income, and spending behavior.
See demand block by block, not city by city
Demand Mapping answers a simple question: which blocks inside a city want what you sell? You enter your product or service in plain words. Koyote checks official Census data about income, age, and households, and it compares your offer to known spending patterns for those household types. Then it scores every ZIP code and neighborhood by how well the people there match what you sell. You can focus your service zones and ad budget on the winners, and stop spending money on areas that will not buy.
Data you can trust
We use official U.S. Census facts about people and places.
Easy-to-read rankings
You can compare neighborhoods side by side with simple scores.
Ideas you can use
AI turns the numbers into simple next steps you can follow.
Benefits of Demand Mapping
See the reasoning
Open any area to see the income, age, household, and spending figures behind its position.
Match your price point
Demand is scored against what you actually sell, so premium and budget offers rank differently.
Plan service zones
Use the ranked list to set delivery areas, mailer routes, and territory boundaries with evidence.
Avoid dead spend
Low-ranked areas are flagged so you stop paying to reach people unlikely to convert.
Compare markets
Run the same product across two cities and compare the results side by side.
Back up the pitch
Show partners, franchisors, or lenders why a location makes sense with mapped, sourced data.
Work at any scale
Analyze a state, a county, a city, or a mile radius around a single address.
How it works
Step 01
Name the offer
Describe the product or service in plain English — a category, a specific offer, or a price point.
Step 02
Pick the market
Choose a city, county, or radius, and decide between ZIP code or neighborhood detail.
More on trade area searchStep 03
Map the demand
Koyote scores every area inside the boundary and shades the map from strongest to weakest.
More on official Census dataStep 04
Dig into the leaders
Click any area for the numbers behind it and an AI overview of local spending behavior.
More on spending overviewsIn practice
Stop choosing locations and ad zones on instinct
City-level reports hide differences that change block to block. Demand Mapping puts the ranking at the level you actually operate at, so store sites, delivery zones, and ad geographies are chosen with evidence instead of a hunch.
Map your own marketResources
Spending overviews
How income, households, and age combine into a market potential view for each ranked area.
Read moreTrade area search
Choosing between a city, a county, and a mile radius — and how each changes your ranking.
Read moreOfficial Census variables
The American Community Survey tables behind every figure in the demand table.
Read moreCustomer Segments
Match the household types most likely to buy from you and map where they live.
See the toolGeosocial Intelligence
See where people are posting about a topic and what that reveals about local interest.
See the tool