The Newest Market Research Platform for Businesses in 2026

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Identify your best customers, uncover high-demand areas, and discover where people are talking about your products and services.

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Koyote Customer Segments results ranking ZIP codes in Ventura County on a map
Koyote Demand Mapping results scoring neighborhoods by demand strengthKoyote Geosocial Intelligence results ranking neighborhoods by social conversation

Find your best markets in minutes

Koyote AI is a geographic market research platform that helps businesses identify where their most valuable potential customers live, revealing the geographic areas with the greatest customer potential.

So you can focus spend on the neighborhoods most likely to buy.

Customer Segments

  • Paste your website URL.
  • Koyote checks your business against Esri tapestry segments (consumer spending-habit groups).
  • See which ZIP codes and neighborhoods have your best matching customer segments.

Demand Mapping

  • Tell us what you sell and where.
  • Koyote scores every ZIP code and neighborhood by demand strength.
  • It analyzes Census data and consumer habits and behaviors.

Geosocial Intelligence

  • Type a topic (for example, "plant-based food in Denver") and pick a date range and area.
  • Koyote collects public social posts about that topic and estimates how much conversation happens in each neighborhood.
  • It shows top platforms, poster age ranges, and nearby Census household data.
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Customer segments

Find your customer segments, and see exactly where they live

Koyote uses AI to analyze your website and understand what you sell and why customers buy from you. It then identifies the demographic and behavioral characteristics of your most likely customers and matches those characteristics to geographic segments. Finally, Koyote analyzes and ranks every ZIP code and neighborhood in your market, showing you which areas have the highest concentration of potential customers.

  • Get a PDF you can share with your marketing team
  • Household counts, median income, and median age from Census ACS
  • AI overview of spending behavior for any area you click
Find my customer segments
Ranked ZIP codes across a metro, shaded by how closely each area matches the customer profile.

Demand mapping

Find where demand is strongest for your product or service

Koyote lets you measure demand for a specific product or service across any market. Define your geographic boundaries, and Koyote scores every ZIP code and Census tract within that area based on demand strength, showing you exactly where demand is highest.

  • Get a competition analysis
  • Get meta ad targeting insight
  • Get a PDF you can share with your marketing team
Map my demand
Demand strength by neighborhood, from the strongest areas in red through to the weakest in green.

Geosocial intelligence

See where people are talking about your topic on social media

GeoSocial Intelligence maps where people are talking about a topic on social media. Simply pick a topic and place, and Koyote will rank neighborhoods by social conversation, engagement, and the demographics of the people posting there.

  • Get insight into the age range of people who are posting about your topic.
  • See what social media platforms people are using the most.
  • Know the segment that is posting most about your topic on social media
Map a topic
Geosocial Intelligence results for a topic search, ranking ZIP codes by conversation concentration and showing posts, age ranges, and top areas.

Start with the tool that fits your decision

Get 5 free searches — 10 a month with a free account. No credit card. Compare cities, ZIPs, and neighborhoods in seconds.