Profile your buyers
Get a short list of audience segments that fit what you sell, each explained in plain English instead of jargon.
Customer Segments: Find Where Your Best Customers Live
Included with every Koyote plan
Customer Segments: Find Where Your Best Customers Live
Match your best audience segments and map where those households live
Describe what you sell and where you serve. Koyote profiles your likely buyers, then ranks every ZIP code and census tract in your market so you know which areas to work first.
Find the neighborhoods that match your best customers
Customer Segments helps you find the people who are most likely to buy from you, and then it shows you exactly where they live. You describe your business in plain words. Koyote compares your description to official market-segment profiles and U.S. Census data about age, income, and households. It scores each match and then ranks every ZIP code and neighborhood by how many of those matched households live there. That way, you know which areas to call, mail, or open a store in first.
Data you can trust
We use official U.S. Census facts about people and places.
Easy-to-read rankings
You can compare neighborhoods side by side with simple scores.
Ideas you can use
AI turns the numbers into simple next steps you can follow.
Benefits of Customer Segments
Rank every area
Every ZIP code or census tract inside your market is scored and shaded, from strongest opportunity to weakest.
See the numbers
Households, median income, and median age for each area come straight from the American Community Survey.
Read the market
An AI overview explains why an area ranks where it does, using the exact figures shown in the table.
Draw trade areas
Analyze a city, a county, or a mile radius around your location, then rank everything inside that boundary.
Compare before you spend
Weigh two neighborhoods side by side before committing to a lease, a mailer route, or an ad zone.
Share the findings
Export a branded report with the map, the ranked table, and the reasoning behind each recommendation.
Start in minutes
No GIS training and no data licensing. Type a sentence about your business and the analysis runs.
How it works
Step 01
Describe your business
Say what you sell, who buys it, and where you serve. Koyote builds an audience profile from that.
Step 02
Match your segments
Koyote surfaces the household types most likely to buy from you, with a score for each match.
More on official Census dataStep 03
Set your trade area
Pick a city, county, or radius, then choose ZIP code or neighborhood detail.
More on trade area searchStep 04
Act on the ranking
Open any ranked area for the demographics, spending signals, and an AI market overview.
More on spending overviewsIn practice
Precise segment intelligence drives growth
The more you spend on growth, the more it matters that you know which neighborhoods hold your buyers. Teams use Customer Segments to choose store locations, focus mailers, and cut ad spend in areas that were never going to convert.
Try it with your own businessResources
Trade area search
How trade areas are built from cities, counties, and mile radii — and why that changes your results.
Read moreSpending overviews
How household counts, income, and age combine into a market-potential view for each ranked area.
Read moreOfficial Census variables
The American Community Survey tables behind every demographic figure Koyote shows.
Read moreDemand Mapping
Map where demand for a specific product or service is strongest across your market.
See the toolGeosocial Intelligence
See where people are posting about a topic and what that says about local interest.
See the tool